When it comes to skincare and makeup, I believe less is more. After seeing a new, minimal, aesthetically pleasing brand on social media, I wanted to try it. Enter Merit Beauty, a brand about changing how we approach makeup and skincare. Why? Because it's the brainchild of none other than Katherine Power, co-founder of Clique Brands. Let's dive into why Merit Beauty is all over social media, causing such a stir in the beauty world.

Katherine Power: A Game-Changer in Beauty

First, let's talk about the powerhouse behind Merit Beauty: Katherine Power. If you're unfamiliar with her name, she co-founded Clique Brands, which brought us the beloved Who What Wear and Byrdie. Her influence in the beauty and fashion world is undeniable. Now, she's taking her expertise to a new level with Merit Beauty.

Simplicity and Elegance Rolled into One

Merit Beauty's ethos is simple but revolutionary: less is more. In an era of overly complicated beauty routines, Merit steps in with a minimalist approach, offering a curated collection of products that enhance your natural beauty. Imagine a makeup routine that takes just a few minutes yet leaves you looking effortlessly put together. It's possible with Merit's products like the Perfecting Complexion Stick and Shade Slick Tinted Lip Oil.

Clean Beauty at Its Best

Clean beauty isn't just a trend; it's a way of life at Merit Beauty. Their commitment to using clean ingredients means you can enjoy makeup without guilt or worry about harmful additives. Parabens, sulfates, and synthetic fragrances? Nowhere to be found in these products. You can trust that Merit's formulas are designed with your skin's health in mind.

A Touch of Sustainability

We're all about looking our best, but we can't forget our responsibility to the planet. Merit Beauty takes sustainability to heart by using recyclable packaging and focusing on reducing their environmental impact. It's the commitment we can all get behind - looking good while doing good.

Inclusivity and Empowerment

Merit Beauty doesn't just cater to one beauty ideal. Their products are designed for diverse skin tones, ensuring everyone feels seen and valued. As if that's not enough, their "Unrestricted Women" campaign celebrates women who defy expectations, encouraging self-expression and empowerment. It's beauty with heart and soul.

Merit Beauty offers a refreshing perspective in a world dominated by elaborate and time-consuming beauty routines. With Katherine Power's expertise at the helm, this brand proves that less can be more and that simplicity and sustainability coexist. So, if you're looking to redefine your everyday elegance with clean, inclusive, and eco-conscious beauty products, Merit Beauty is your new best friend.

My “Everyday Lineup”

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