About

I’ve always been interested in storytelling, community, creativity, and values-led brands. This interest led me to pursue a career in Social Media and Content. There’s never been a playbook for social media. The key? You’ve got to embody the brand and blend strategic, creative, and analytical skills. Understand your audience, collaborate, trust your gut, be adaptable, and have fun.

I've developed social strategies and content to drive cultural relevance and build engaged communities across the Tech, CPG, and Outdoor Apparel Industries. My experience spans diverse organizations, from industry leaders like The North Face, Upwork, and Stitch Fix to high-growth companies like DripDrop. This has equipped me to flex different skills based on the organization's team, resources, and goals. While at The North Face, I led the social community's strategic growth to 10M+ followers, leveraging brand consistency, strategic planning, and owning the brand voice to foster engagement and cultivate brand advocates.

Recently, I’ve been consulting with entrepreneurs, women business owners, and local non-profits, elevating their brands through marketing, social media, and content creation. It’s been fulfilling, but I miss being a part of a team and working towards a common goal. I’m ready for my next full-time role.

I'm seeking Brand Marketing, Creative Strategist, Integrated Marketing, or Campaign Manager positions where I can leverage my skills to have a broader influence and impact on the brand. I am determined to find a role that aligns with my passions and interests in the Apparel, Outdoor, Interior Design, Home Lifestyle, Travel and Hospitality, and CPG (Health, Wellness, Beauty) industries. Preferred locations include remote positions or opportunities in Santa Barbara, CA, or Denver, CO.

Skills

Social Media Strategy · Community Engagement · Content Strategy · Reporting & Data Anlysis · Campaign Development · Influencer & Creator Marketing · Creative Direction · Content Production · Partnerships · Project Management · Contract Negotiations & Relations

What Colleagues Say

  • “I had the pleasure of being hired and managed by Nicole to work on The North Face's social media team, which was my first role in social for a large brand. Nicole was an exceptional manager in every stage of my career on this team as she showed me the ropes in a progressive and efficient manor, identified and fostered my strengths while helping me improve upon my weaknesses, and gave me the exact right amount of responsibility to help me evolve in the role and excel in my career. When she eventually made the next step in her career, Nicole left the team and the The North Face's social media in an infinitely better spot than she found it. In addition, she left myself and each member of our team as more capable, confident, and overall better employees and people. I cannot recommend Nicole strongly enough and I would have her as apart of my team again in a heart beat.” Kyle, The North Face

  • “I had the absolute pleasure of working with Nicole at Stitch Fix where we partnered closely on several social media campaigns and content creation programs. Nicole is supremely organized, strategic, detail-oriented, and cares deeply about her work output. I was constantly impressed by Nicole’s expert ability to juggle multiple competing priorities on the different campaigns and projects she was leading while keeping cross-functional teams and agencies involved informed on status and next steps. Nicole left a lasting impact on the team not just because of all of the accomplishments she made in such a short period of time, but also because of the joyful spirit and positive attitude with which she approached everything she did. I personally miss working with her and I can say with great confidence that any company would be more than lucky to have her as she would be a huge asset to any marketing team.” Joel, Stitch Fix

  • “Nicole is strategic, smart, creative, collaborative, and an overall great person. I had the pleasure of working with her at The North Face. During a time of immense change — company relocation, transitioning leadership and priorities, new processes, and once-in-a-lifetime crises — Nicole solidified her position as a leader at the company. Her ability to maintain clarity around priorities, get in the trenches to collaborate, always be additive, and do so with a positive attitude left a meaningful impression on me. Her skills combined contribute to her ability to be entrepreneurial and deliver great work. She also has an uncanny knack for building community and bringing folks together around work goals and culture.” Hannah, The North Face

  • “Nicole is a pro. I had the pleasure of working with her at OROS. Her infectious positivity and incredible work ethic would be an asset to any brand marketing team. Her ability to take the cultural zeitgeist and position it through a brand lens is one of her key strengths. I'd hire her again in a heartbeat!” Brad, OROS

  • “If you want someone on your team that is not only an expert go-getter in the social space, but also an incredibly positive teammate and is authentically tapped into culture, Nicole is your person! She was truly a pleasure to work with and learn from during our time together at Stitch Fix, and any marketing team would be lucky to have her.” Cindy, StitchFix

  • “I can't say enough positive things about Nicole. She's been a huge asset to the team at Stitch Fix and will be a huge asset no matter where she works. Nicole is a go-getter with a strategic mind and apt sense for where to push and how to drive programs forward. Beyond that, I'm constantly impressed with how positive Nicole is. She goes above and beyond to live the values of the company that she's at and constantly served as a team cheerleader.” Bair, Stitch Fix

  • “It’s a privilege to know Nicole in any capacity. Professionally, she’s one of those people you meet and you’re impressed daily, at all the qualities she displays at any given point: her constant finger on the pulse of culture, innovative mindset, work ethic and output, sense of accountability, sound strategic thinking, attention to detail, creative sparkle, poise under pressure, ability to drive projects cross-functionally and with external partners — the list really goes on.

    What I didn’t know when I met Nicole was that... you can be all those things professionally and still be the loveliest human being. On a personal level, she’s genuinely kind to the core and humble, invests time into getting to know you beyond work, and is your biggest cheerleader and loves seeing others succeed.

    All these attributes make Nicole a tremendous partner and asset to any team. I’ll miss working with her daily but look forward to staying in touch and tapping her expertise on all things social, culture and digital. Thank you Nicole! “ Stella, Stitch Fix

  • “It's been a true privilege to witness Nicole's growth and evolution at both The North Face and OROS, as she continues to define her career by placing purpose and values at the forefront, serving as a masterclass in marketing excellence to both peers and executives along the way.

    Nicole will never shy away from doing the right thing over the easy thing as she develops novel solutions to support brand objectives and drive growth in a rapidly shifting marketing landscape.

    All marketing and creative leaders hope to build teams that embody the passion, vision and innovation that Nicole brings to every challenge. She is a positive force who identifies opportunities and drives change, committed to building community through powerful storytelling, and forging meaningful relationships with customers, partners, creators, and co-workers.” Grace, OROS

  • “Where to start. Nicole is a dedicated, hugely organised, incredibly passoniate so extremely caring marketer that it can only be a pleasure to share the same workplace. Being counterpart to Nicole for a few years, it only made sure relationship within the same team but over 2 different regions were running as smooth as they could ever be.

    Being a social marketer in 2020 requires many, many attributes, a special expertise and an unrivalled attention to details , which Nic embodies in every aspect.

    It's been an absolute joy to be working towards similar goals during those years.” Simon, The North Face

  • “I had the pleasure of working with Nicole throughout her entire tenure at The North Face. If I was building my dream team, Nicole would absolutely be on it. She is a talented, data-driven, strategic brand mind , but she always leads with kindness and builds her team up. It is what I admire most about her. She is a creative problem solver and a curious collaborator. And while she is brilliant within the social space, she is truly and impressive integrated brand leader. I can't wait to see what she does next. “ Jessica, The North Face

  • “I loved working with Nicole over 3+ years at The North Face. Nicole was always incredibly organized and thoughtful. She impressed with her ability to consistently deliver smart, informed ideas and elevate projects in her orbit. She's grown into a strong team leader and shown incredible resilience while orchestrating fresh, strategic content and creative programs, even for new/unfamiliar territories. Her positive attitude is contagious - an often overlooked quality - that has an immediate impact on her colleagues. “ Eric, The North Face

  • “I’ve had the pleasure of working with Nicole through several complicated campaigns and projects at The North Face, through thick and thin. She’s a skilled strategist who is professional and thoughtful, yet compassionate and dedicated. She’s a talented director of all things social and a strong colleague who has taught me many things. She believes in the continuous strength of culture, innovation and process, which has benefited a wide pool of like-minded professionals. “ Sarah, The North Face

  • “Nicole is one of the most impressive content and social media strategists that I have worked with. As the social media manager of a major brand that has a lot of moving parts, audiences and priorities, she quickly can pivot from one challenge to the next. Outside of her great attitude, she also is really creative and not only sets the strategy but then she will go off develop her own creative content concepts and direct the pre-pro work. She was always interested in the paid and organic content storytelling and how they worked together to bring in new audiences and maintain our brand identity. I don't think there's enough room here for me to go on more but I could! Any company would be lucky to have Nicole on their team and leading it! “ Johanna, The North Face

  • “I worked with Nicole at Evite for two years. She displays the utmost professionalism, dedication, competence, thoughtfulness and respect for her co-workers. Nicole is a world class employee and was an always an asset to our team. Nicole approaches each new day, project and task with positivity, enthusiasm, and excitement and always comes to work with a smile on her face. Nicole takes direction and feedback well and can always be counted on to deliver the highest possible quality. Whether working alongside co-workers, with clients, partners, vendors or internal teams, Nicole always acted as a team player and problem solver. During her 2+ years at Evite, Nicole led and managed countless branded content and editorial campaigns for major advertisers, garnering the praise of both our clients and sales reps. She helped lead our digital strategy, planned video and digital content shoots, did photography and graphic design and partnered with our social media manager to lead our social media strategy. Nicole has proven herself to be a thoughtful and creative leader in the social media space. Not only is Nicole creative, but she has shown time and time again that she takes initiative, makes strategic decisions and has an eye for compelling content. When it comes down to it, Nicole is always someone you'll want on your team. “ Kaitlin, Evite

  • “I've known Nicole for 8 years and whether she was holding a leadership position in college or helping manage the digital content and production at Evite, she always approached her work with positivity and professionalism. As her teammate, I watched her grow and succeed in her first job outside of college. She is incredibly creative, loyal and industrious. She will find a way to make it over a hurdle -- all with a smile. I witnessed her find solutions to tight client deadlines, limited budgets and tricky digital design + on-set challenges. Anyone would be lucky to have her as a teammate. I miss having her as mine! “ Brigette, Evite

  • “Nicole is an A-player, across the board. From her creativity and strategic thinking to her ability to communicate and work effectively on a team. She finds a way to get things done with little direction - a true gift to any manager. She added incredible value to our team and was such a positive contributor. I admire her drive to work in an industry she's passionate about. I highly recommend Nicole for any role where creativity and strategy were a focus.” Lizzie, Evite

  • “A hard worker and extremely detail-oriented, Nicole is one of the most dedicated people I've had the pleasure of working with. She has a great eye for photography and handles projects with care. When working together at Evite, I could always trust her to take a project and elevate it. She is creative and energetic at work, while also maintaining the highest level of professionalism and dependability. I would gladly recommend her for any marketing/creative role.” Cassanda, Evite

  • “Nicole has an exceptional work ethic and is a joy to work with. I had the pleasure of working with her and would highly recommend her. She is a creative force, a hard worker who has wonderful communication skills. Nicole is a self-starter with a can-do attitude who always goes the extra mile. If she didn't know how to do something, she would research and find training and always deliver excellence.

    I'm grateful to know her and to have worked with her, and I know she has a bright future and career ahead of her!” Jessica, Evite