Together with Kai, we worked on developing their Spring Campaign assets. I focused on creating elevated, product-forward visuals while leading the creative direction, styling, and photography. I aimed to reflect Kai's Southern California roots. These assets have become the cornerstone of Kai's digital presence and are seamlessly integrated across their website, email campaigns, and social media. Kai's Spring Campaign is more than just imagery. It represents their commitment to authenticity, quality, and timeless elegance.