About

I’ve always been interested in storytelling, community, creativity, and values-led brands. This interest led me to pursue a career in Social Media and Content. There’s never been a playbook for social media. The key? You’ve got to embody the brand and blend strategic, creative, and analytical skills. Understand your audience, collaborate, trust your gut, be adaptable, and have fun.

I've developed social strategies and content to drive cultural relevance and build engaged communities across the Tech, CPG, and Outdoor Apparel Industries. My experience spans diverse organizations, from industry leaders like The North Face, Upwork, and Stitch Fix to high-growth companies like DripDrop. This has equipped me to flex different skills based on the organization's team, resources, and goals. While at The North Face, I led the social community's strategic growth to 10M+ followers, leveraging brand consistency, strategic planning, and owning the brand voice to foster engagement and cultivate brand advocates.

Recently, I’ve been consulting with entrepreneurs, women business owners, and local non-profits, elevating their brands through marketing, social media, and content creation. It’s been fulfilling, but I miss being a part of a team and working towards a common goal. I’m ready for my next full-time role.

I'm seeking Brand Marketing, Creative Strategist, Integrated Marketing, or Campaign Manager positions where I can leverage my skills to have a broader influence and impact on the brand. I am determined to find a role that aligns with my passions and interests in the Apparel, Outdoor, Interior Design, Home Lifestyle, Travel and Hospitality, and CPG (Health, Wellness, Beauty) industries. Preferred locations include remote positions or opportunities in Santa Barbara, CA, or Denver, CO.

Skills

Social Media Strategy · Community Engagement · Content Strategy · Reporting & Data Anlysis · Campaign Development · Influencer & Creator Marketing · Creative Direction · Content Production · Partnerships · Project Management · Contract Negotiations & Relations

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