OROS Apparel
During my time at OROS, I worked closely with the VP of Brand to develop the brand story and go-to-market strategy. I oversaw multiple facets of the brand's marketing strategy, including launching and managing the influencer program, directing PR efforts, crafting a digital content strategy, spearheading organic social media initiatives, seasonal creative production, and collaborating with the Customer Service team. My role was integral to driving brand advocacy among our target audience and achieving notable milestones in sales and brand awareness.
Role
Senior Marketing Manager
Skills
Campaign Development · Marketing Calendar · PR · Social Media & Content Strategy · Influencer · Partnerships · Creative Production
Content & Social Strategy
Develop the brand’s first full-funnel social and content strategy for digital channels aimed at driving brand awareness, engagement, and product consideration. Optimized social commerce to drive sales.
Influencer
As part of my responsibilities at OROS, I RFP'd, onboarded, and managed the influencer agency. This included partnering with 1-3 high-profile influencers each quarter and developing editorial content that could be used on our blog, social media, email campaigns, and for paid promotion. By working closely with the agency, I brought on 15 influencers for Q3/Q4 and significantly expanded the brand's reach and credibility. Additionally, we amplified this content on the influencers' channels, further increasing its reach. These efforts were integral to building a robust and engaged community around the OROS brand.
Key Moments
F21 Collection Launch
OROS x. NASA Collaboration feat. Astronaut Fred Gregory
Holiday
Partnerships
I was also the marketing point of contact for brand partnerships. I played a crucial role in developing launches and creating content to support these partnerships, ensuring they aligned with the brand's overall objectives and messaging. By working closely with our partners, I created mutually beneficial relationships and further expanded the OROS brand's reach.
Partners
Protect Our Winters (POW)
NASA
Recreate Responsibly
Diversify Whitewater
PR
Support key brand milestones and key launches through developing media relationships, writing press releases, pitching and securing coverage in top outlets: Forbes, Gear Junkie and more.
Key Brand Moments
Series A Funding
OROS x NASA Astronaut Fred Gregory Launch
F21 Product Collection
Holiday