Evite
Evite is a popular digital invitation and social event planning website that offers a range of tools to help users organize and manage events. Evite makes creating and sending invitations, tracking RSVPs, and communicating with guests from birthday parties to weddings easy. In addition, the site works with advertisers to create sponsored content for its users. As a member of the Content Team, I was responsible for Evite's marketing and editorial efforts and for creating sponsored content.
Roles
Junior Graphic Designer
Digital Content Production Specialist
Skills
Photography · Social Media · Production Assistant · Graphic Design · Styling · Art Direction
Marketing Assets
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Photography and visual assets to support marketing across .com, email, paid, and social for product launches and seasonal and industry trends.
Party Ideas: Editorial Content
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Evite Party Ideas was an editorial hub used to hose content to support key product categories and seasonal and entertaining trends. Used to drive brand awareness and product consideration, connect with customers, and inspire people to celebrate.
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A monthly magazine hosted on Issu featuring product releases, sponsored content, and party ideas inspiration. It was featured on Evite’s homepage, email, and social.
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Editorial content was used across Evite’s email, paid, and social media.
Sponsored Content
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Custom campaign development for clients featuring product placement included a content theme, write-up, photography assets, and placement on Evite’s Party Ideas Blog, Email, and Social Media.
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Featured in Party Ideas, Evite's owned monthly digital magazine aimed to drive awareness of key season products and use cases and inspire people to entertain, host, and celebrate.
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The client's custom content would be used for custom ads on Evite’s website.
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An add-on option to increase the reach of the content. Evite would contract bloggers to co-create the content, and/or host the sponsored on on their site.
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An add-on offered at an incremental price, hosted on Evite’s YouTube, embedded in editorial content and blog posts, and shared on social media.
Marketing Assets
We created assets for new product launches and key entertaining categories for marketing purposes across various platforms such as .com, email, paid ads, and social media for Evite.
Kid’s Birthday Category Assets
Art Direction: Jessica Bailey
Photography: Alice Hu
Styling & Production Assistance: Nicole Schmiedl
Editorial Content
As part of our strategy to raise brand awareness for Evite and product consideration for key product offerings, we owned and curated a monthly editorial content digital magazine. This magazine was designed to inspire our audience with creative and innovative party ideas that they can use for their upcoming events. It also featured sponsored content placement for our paid partners.
Art Direction: Jessica Bailey
Editorial Content: Elizabeth Hurchella
Graphic Design: Nicole Schmiedl
Food Styling: Chef Louise
Copywriting: Brigette Scobas & Kaitlin Perata
Photography: Alice Hu, Jessica Bailey, Nicole Schmiedl
Sponsored Content
Through a collaborative effort with the sales team, Evite recognized that their clients' ad content was not resonating well with their audience on their channels. The content felt out of place and did not align well with the brand. As a solution, Evite began experimenting with custom content tailored specifically for their clients and saw a significant performance improvement. Building on this success, they expanded their offerings to include editorial content featured across Evite's digital channels, video content, and blogger syndication, providing clients with a more comprehensive approach to their marketing strategies. This approach emphasizes the importance of creating content that is both relatable and authentic to a brand, ultimately resulting in more effective and successful marketing campaigns.
We were a scrappy team that wore many hats, and responsibilities differed depending on project size and scope.
Creative Director and Content Mastermind: Jessica Bailey
Editorial Content Lead: Elizabeth Hurchella
Styling/Production Assistance and Art Direction: Nicole Schmiedl
Food Styling: Chef Louise
Copywriting: Brigette Scobas & Kaitlin Perata
Photography: Primarily Alice Hu; supported shots by Jessica Bailey, & Nicole Schmiedl
Clients
Coca-Cola, Modelez, King’s Hawaiian, Sally Hansen, Hormel Chili, Cavit Wines, Strongbow Cider, Vineyard Vines, Scotch-Brite, So Delicious Dairy-Free, My Chinet, IZZE, Crisco and more.
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Coca-Cola and Ritz
Hosting a Super Bowl Party is a great way to come together with friends and family to enjoy the big game. That's why we've teamed up with Coca-Cola and Ritz to create custom content to help you throw the ultimate Super Bowl Party. From delicious snack ideas to fun game-day activities, our content has everything you need to make your party hit.
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Scotch-Brite
Hosting Thanksgiving can be a lot of work and can bring on stress during the holiday season. But don't worry. We've partnered with Scotch-Brite to provide helpful tips to make your hosting experience a breeze. From prepping your kitchen to setting the table and cleaning up, our guide has got you covered. You'll be able to relax and enjoy spending time with your loved ones while impressing them with your hosting skills.
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So Delicious Dairy-Free
Summer is in full swing, and it's hot out there. That's why we've partnered with So Delicious Dairy-Free to provide refreshing and delicious ways to beat the heat. Our cool treat recipes are made without dairy, but they're still packed with flavor. So please sit back, relax, and enjoy a delicious dairy-free summer with us!
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Sally Hansen
Looking for a reason to get your girls together and have some fun? Why not plan a brunch and catch up on all the latest news? And with Sally Hansen, you can get that summer feel-good glow any time of the year. From bold nail colors to sun-kissed skin, our guide will give you some great ideas to bring your girlfriends together.
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M&M's
Want a fun and easy way to celebrate the holidays with your loved ones? Why not host a gingerbread-making afternoon with the help of Evite and M&M's? Our guide will provide all the tips and tricks you need to make your event successful. From creating the perfect gingerbread dough to decorating your houses with M&M's, we've got you covered. So gather your family and friends, put on some holiday music, and let's get baking!
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Vineyard Vines
Get ready to host the ultimate Kentucky Derby party with our guide in partnership with Vineyard Vines. We've got everything you need to create the perfect atmosphere, including delicious recipes and cocktails that will make your guests feel like they're at Churchill Downs. From classic mint juleps to savory snacks, our guide covers you.
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My Chinet
Hosting for the holidays can be stressful, but with My Chinet, it's never been easier. We've partnered with them to create Thanksgiving content that features their products and will make your holiday stress-free and enjoyable. From table settings to delicious recipes, our guide has got everything you need to impress your guests and make your holiday special. So sit back, relax, and let My Chinet do the work for you.
