Brand, Creative, Digital and Content Strategy

Professional Background

Hello, I'm Nicole. I'm passionate about strategy and visual storytelling. I have honed my skills in branding, digital marketing, content creation, art direction, and photography over the years. Whether working on a campaign for a global brand or capturing a moment in nature, I approach each project with curiosity, energy, and enthusiasm, always striving to create something that resonates with audiences on a deep and meaningful level while driving impact.

EXPERTISE IN

Photography

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Social Media

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Digital Content Creation

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Graphic Design

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Styling

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Photography • Social Media • Digital Content Creation • Graphic Design • Styling •

OROS

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Sr. Marketing Manager

I was responsible for overseeing multiple facets of the brand's marketing strategy. Notably, I launched and managed the influencer program, which played a pivotal role in amplifying our brand's reach and credibility. My key areas of focus included:

  • PR: I directed PR efforts to shape our brand's notable milestones, new product launches, and initiatives.

  • Influencer Marketing: I initiated and managed the influencer program, significantly expanding our brand's reach and credibility.

  • Digital Content Strategy: I crafted and executed a comprehensive digital content strategy, ensuring our online presence was engaging, informative, and aligned with brand objectives.

  • Organic Social Media: I spearheaded organic social media efforts to create authentic connections with our audience, fostering brand awareness and engagement.

  • Customer Service Support: I collaborated closely with the Customer Service team, providing marketing support to enhance the customer experience.

Skills: PR, Influencer Marketing, Digital Marketing, Social Media, Customer Service

The North Face

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Social Media Manager, Global

I was responsible for developing social strategy, ensuring global alignment, managing content calendars, overseeing channel management, and effectively conveying our brand values to our community through social media. My responsibilities included:

  • Team, Agency, and Social Vendor Management: I led and collaborated with various teams, agencies, and social vendors to execute our social media strategies.

  • Global Social Strategy: Developed and implemented Global Social Strategy, grew community from 1.7M to +10M

  • Global Cross-Functional Alignment: I drove alignment across global cross-functional teams to ensure that our brand message was consistent and resonated with our diverse audience.

  • Brand and Product Campaign Strategy: I developed and executed strategic approaches for brand and product campaigns, from creative ideation to implementation.

  • Social Channel Management and Optimization: I managed and optimized our social media channels to maximize reach and engagement.

  • Seasonal Content Direction: I steered the direction of seasonal content to align with our brand and marketing objectives.

  • Channel Reporting and Social Listening: I regularly monitored and reported on our social media performance while staying attuned to our community's feedback through social listening.

  • Social Brand Reputation and Crisis Management: Actively monitor and partner with PR on crisis response.

Skills: Team/Agency and Vendor Management, Social Strategy, Budget Oversight, Reporting

Social Media Coordinator, Global

As a Global Social Media Coordinator, I'm responsible for strategizing, reporting, publishing content, managing the community, and optimizing TNF's global social media platforms. Key responsibilities include:

  • Social Media Strategy Development for Emerging Channels and Implementation

  • Content Calendar Management

  • Community Engagement

  • XFN Alignment & Support with Brand, Sports Marketing, PR and more.

  • Asset Production

  • Channel Reporting

  • Paid Social Creative (IG Stories, FB Live, Snapchat)

Skills: Social Strategy, Editorial Planning, Community Management, Reporting, and Asset Production

Evite

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Digital Content & Production Specialist

As a Digital Content Specialist, my primary responsibility is to craft compelling content across various digital marketing channels, including social media, email, and more. Key roles include:

  • Art Direction for Sponsored Content for Mondelez, Vineyard Vines, Hormel, Coca-Cola and more.

  • Digital Asset Management (Photo, Video)

  • Graphic Design (Digital, Print)

  • Designer and Publisher of Evite Party Ideas Magazine

  • Social Media Content Creation (Photo, Graphic, Video)

  • In-House Photographer and Editor

  • Assistant Stylist

Skills: Art Direction, Account Management, Graphic Design, Photography, Digital Content Creation

Junior Graphic Designer & Content Creator

As a Content Creator and Visual Designer on the marketing team, my primary responsibilities include designing in-house and sponsored content graphics. Key roles include:

  • Designer of Evite Party Ideas Magazine

  • Social Media Content Creator (Photo, Graphic, Video)

  • In-House Photographer and Editor

  • Assistant Stylist

Skills: Photography, Graphic Design, Content Creation, Styling and Social Media

Here's What Peers Have to Say: Testimonials

  • I had the pleasure of being hired and managed by Nicole to work on The North Face's social media team, which was my first role in social for a large brand. Nicole was an exceptional manager in every stage of my career on this team as she showed me the ropes in a progressive and efficient manor, identified and fostered my strengths while helping me improve upon my weaknesses, and gave me the exact right amount of responsibility to help me evolve in the role and excel in my career. When she eventually made the next step in her career, Nicole left the team and the The North Face's social media in an infinitely better spot than she found it. In addition, she left myself and each member of our team as more capable, confident, and overall better employees and people. I cannot recommend Nicole strongly enough and I would have her as apart of my team again in a heart beat.

    Kyle DeLong

  • Nicole is strategic, smart, creative, collaborative, and an overall great person. I had the pleasure of working with her at The North Face. During a time of immense change — company relocation, transitioning leadership and priorities, new processes, and once-in-a-lifetime crises — Nicole solidified her position as a leader at the company. Her ability to maintain clarity around priorities, get in the trenches to collaborate, always be additive, and do so with a positive attitude left a meaningful impression on me. Her skills combined contribute to her ability to be entrepreneurial and deliver great work. She also has an uncanny knack for building community and bringing folks together around work goals and culture.

    Hannah Abuzaineh

  • It's been a true privilege to witness Nicole's growth and evolution at both The North Face and OROS, as she continues to define her career by placing purpose and values at the forefront, serving as a masterclass in marketing excellence to both peers and executives along the way. Nicole will never shy away from doing the right thing over the easy thing as she develops novel solutions to support brand objectives and drive growth in a rapidly shifting marketing landscape. All marketing and creative leaders hope to build teams that embody the passion, vision and innovation that Nicole brings to every challenge. She is a positive force who identifies opportunities and drives change, committed to building community through powerful storytelling, and forging meaningful relationships with customers, partners, creators, and co-workers.

    Grace Jehan

  • I had the absolute pleasure of working with Nicole at Stitch Fix where we partnered closely on several social media campaigns and content creation programs. Nicole is supremely organized, strategic, detail-oriented, and cares deeply about her work output. I was constantly impressed by Nicole’s expert ability to juggle multiple competing priorities on the different campaigns and projects she was leading while keeping cross-functional teams and agencies involved informed on status and next steps. Nicole left a lasting impact on the team not just because of all of the accomplishments she made in such a short period of time, but also because of the joyful spirit and positive attitude with which she approached everything she did. I personally miss working with her and I can say with great confidence that any company would be more than lucky to have her as she would be a huge asset to any marketing team.

    Joel Muratella

  • Nicole is one of the most impressive content and social media strategists that I have worked with. As the social media manager of a major brand that has a lot of moving parts, audiences and priorities, she quickly can pivot from one challenge to the next. Outside of her great attitude, she also is really creative and not only sets the strategy but then she will go off develop her own creative content concepts and direct the pre-pro work. She was always interested in the paid and organic content storytelling and how they worked together to bring in new audiences and maintain our brand identity. I don't think there's enough room here for me to go on more but I could! Any company would be lucky to have Nicole on their team and leading it!

    Sarah Green

  • It’s a privilege to know Nicole in any capacity. Professionally, she’s one of those people you meet and you’re impressed daily, at all the qualities she displays at any given point: her constant finger on the pulse of culture, innovative mindset, work ethic and output, sense of accountability, sound strategic thinking, attention to detail, creative sparkle, poise under pressure, ability to drive projects cross-functionally and with external partners — the list really goes on. What I didn’t know when I met Nicole was that... you can be all those things professionally and still be the loveliest human being. On a personal level, she’s genuinely kind to the core and humble, invests time into getting to know you beyond work, and is your biggest cheerleader and loves seeing others succeed. All these attributes make Nicole a tremendous partner and asset to any team. I’ll miss working with her daily but look forward to staying in touch and tapping her expertise on all things social, culture and digital. Thank you Nicole!

    Stella Lee

  • I can't say enough positive things about Nicole. She's been a huge asset to the team at Stitch Fix and will be a huge asset no matter where she works. Nicole is a go-getter with a strategic mind and apt sense for where to push and how to drive programs forward. Beyond that, I'm constantly impressed with how positive Nicole is. She goes above and beyond to live the values of the company that she's at and constantly served as a team cheerleader.

    Blair Witte

  • Nicole is a pro. I had the pleasure of working with her at OROS. Her infectious positivity and incredible work ethic would be an asset to any brand marketing team. Her ability to take the cultural zeitgeist and position it through a brand lens is one of her key strengths. I'd hire her again in a heartbeat!

    Brad Larabell

  • If you want someone on your team that is not only an expert go-getter in the social space, but also an incredibly positive teammate and is authentically tapped into culture, Nicole is your person! She was truly a pleasure to work with and learn from during our time together at Stitch Fix, and any marketing team would be lucky to have her.

    Cindy Zhou

  • Nicole is a smart, strategic social pro and also brings so much positive energy into her work and team. Her impact on our reactive social strategy was major and immediate. Very glad our paths crossed and I highly recommend her as a great addition to any marketing team!

    Sara Berman

  • Nicole is an A-player, across the board. From her creativity and strategic thinking to her ability to communicate and work effectively on a team. She finds a way to get things done with little direction - a true gift to any manager. She added incredible value to our team and was such a positive contributor. I admire her drive to work in an industry she's passionate about. I highly recommend Nicole for any role where creativity and strategy were a focus.

    Lizzie Alberga